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ELIXIR-UK stakeholder map: a living priority matrix

ELIXIR-UK's stakeholder map exists to focus communication effort, not to set rules. This example shows two versions – an earlier one and the 2025 redo – and what changed between them, because the matrix is meant to evolve with the organisation.

ELIXIR-UK maps its stakeholders on a power/interest grid to decide where to focus communication effort. The point isn’t to label people or lock in rules – it’s to answer a practical question: with limited time, who do we manage closely, and who just needs to be kept informed?

Crucially, the map is not set in stone. ELIXIR-UK has redone it as the Node’s funding, remit and capacity changed. Below are two versions and what moved between them.

The two versions at a glance

The map was redrawn as ELIXIR-UK evolved. Compare the earlier version with the 2025 one:

Power/interest grid, earlier ELIXIR-UK version. Manage closely: funders, active members. Keep satisfied: ELIXIR Hub and other Nodes. Keep informed: inactive members, global resource users, other UK data organisations. Monitor: potential members, other organisations, media and public.
Earlier version
Power/interest grid, 2025 ELIXIR-UK version. Manage closely: researchers and end-users, universities, infrastructure providers, supercomputing/HPC and AI, ELIXIR Hub and Nodes, BioFAIR, industry users. Keep satisfied: PIs, government and policy makers, funders, data and infrastructure leads, media. Keep informed: postdocs, research technical professionals, communities of practice, industry suppliers, ELIXIR-UK SIAB, EOSC UK Node, UKRI DRI programmes, strategic DRI. Monitor: allied networks, other DRIs, PhD students, other domains, publishers, other UK investments, international initiatives.
2025 version

The full lists for each quadrant are in the tables below.

Earlier version

From the ELIXIR-UK handbook, mapping influence (how much an audience shapes ELIXIR-UK’s ability to deliver) against interest:

Quadrant Stakeholders
Manage closely (high influence, high interest) Funders (research councils, charities, EU bodies); active ELIXIR-UK members – PIs, developers, coordinators
Keep satisfied (high influence, lower interest) ELIXIR Hub and other Nodes; decision-makers at other country Nodes
Keep informed (lower influence, high interest) Inactive ELIXIR-UK members; users of ELIXIR-UK resources globally; other UK data organisations (SSI, Health Data UK, RDA-UK)
Monitor (lower influence, lower interest) Potential new members; other potential member organisations; media and the public

The handbook itself calls this “a working tool, not a finished artefact” and recommends reviewing it at least annually.

2025 version

The 2025 map was produced at a workshop to build a Theory of Change for ELIXIR-UK, which brought together key contributors and advisors – including members of the Node’s Scientific and Industry Advisory Board (SIAB). Revisiting the stakeholder map was part of that wider strategic exercise: the map shifted because the strategy did.

Redone at the ELIXIR-UK Strategy Meeting on 28 November 2025, it maps power against interest:

Quadrant Stakeholders
Manage closely (high power, high interest) Researchers & end-users; universities & research institutes; infrastructure providers (data, compute); supercomputing centres, HPC & AI factories; ELIXIR Hub & Nodes (incl. EBI); BioFAIR; industry users
Keep satisfied (high power, low interest) Principal Investigators; government & policy makers; funders (UKRI, charities, EU); data/infrastructure leads in RPOs; media
Keep informed (low power, high interest) Postdocs; Research Technical Professionals (data stewards, technicians, RSEs, librarians); existing Communities of Practice; industry suppliers; ELIXIR-UK SIAB; EOSC UK Node; UKRI DRI / DRIC / AGD programmes; interfaces to strategic DRI (ISAMBARD-AI, thematic infrastructures)
Monitor (low power, low interest) Allied networks; other DRIs; PhD students; similar organisations in other domains (physics, arts); publishers; other UK investments (HDR UK); international initiatives (Aus BioCommons, DiSSCo, EOSC LS Node, EuroBioImaging)

What changed, and why it matters

The 2025 map is broader and more national:

  • A new funding grant in 2025 brought capacity to support researchers and technical professionals directly, so they became a primary focus rather than a “keep informed” audience.
  • UKRI’s DRI programmes, EOSC UK Node, supercomputing/AI infrastructure and strategic DRIs entered the map – shift toward national-level intervention.

None of this means the earlier map was “wrong.” It was right for its time. The map changed because the organisation changed – which is exactly what it’s supposed to do.

Use it for your Node

See Chapter 2: Understanding your audience for how to build your own priority matrix and persona, and remember: the goal is to focus effort, then revisit it as your Node evolves.

Download the stakeholder matrix template (PowerPoint)