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Real world example: ELIXIR-UK stakeholder map: a living priority matrix

ELIXIR-UK's stakeholder map exists to focus communication effort, not to set rules. This example shows two versions – an earlier one and the 2025 redo – and what changed between them, because the matrix is meant to evolve with the organisation.

ELIXIR-UK maps its stakeholders on a power/interest grid to decide where to focus communication effort. The point isn’t to label people or lock in rules – it’s to answer a practical question: with limited time, who do we manage closely, and who just needs to be kept informed?

Crucially, the map is not set in stone. ELIXIR-UK has redone it as the Node’s funding, remit and capacity changed. Below are two versions and what moved between them.

The two versions at a glance

The map was redrawn as ELIXIR-UK evolved. Compare the earlier version with the 2025 one:

Earlier version

Power/interest grid, earlier ELIXIR-UK version. Manage closely: funders, active members. Keep satisfied: ELIXIR Hub and other Nodes. Keep informed: inactive members, global resource users, other UK data organisations. Monitor: potential members, other organisations, media and public.

2025 version

Power/interest grid, 2025 ELIXIR-UK version. Manage closely: researchers and end-users, universities, infrastructure providers, supercomputing/HPC and AI, ELIXIR Hub and Nodes, BioFAIR, industry users. Keep satisfied: PIs, government and policy makers, funders, data and infrastructure leads, media. Keep informed: postdocs, research technical professionals, communities of practice, industry suppliers, ELIXIR-UK SIAB, EOSC UK Node, UKRI DRI programmes, strategic DRI. Monitor: allied networks, other DRIs, PhD students, other domains, publishers, other UK investments, international initiatives.

The full lists for each quadrant are in the tables below.

Earlier version

From the ELIXIR-UK handbook, mapping influence (how much an audience shapes ELIXIR-UK’s ability to deliver) against interest:

Quadrant Stakeholders
Manage closely (high influence, high interest) Funders (research councils, charities, EU bodies); active ELIXIR-UK members – PIs, developers, coordinators
Keep satisfied (high influence, lower interest) ELIXIR Hub and other Nodes; decision-makers at other country Nodes
Keep informed (lower influence, high interest) Inactive ELIXIR-UK members; users of ELIXIR-UK resources globally; other UK data organisations (SSI, Health Data UK, RDA-UK)
Monitor (lower influence, lower interest) Potential new members; other potential member organisations; media and the public

The handbook itself calls this “a working tool, not a finished artefact” and recommends reviewing it at least annually.

2025 version

The 2025 map was produced at a workshop to build a Theory of Change for ELIXIR-UK, which brought together key contributors and advisors – including members of the Node’s Scientific and Industry Advisory Board (SIAB). Revisiting the stakeholder map was part of that wider strategic exercise: the map shifted because the strategy did.

Redone at the ELIXIR-UK Strategy Meeting on 28 November 2025, it maps power against interest:

Quadrant Stakeholders
Manage closely (high power, high interest) Researchers & end-users; universities & research institutes; infrastructure providers (data, compute); supercomputing centres, HPC & AI factories; ELIXIR Hub & Nodes (incl. EBI); BioFAIR; industry users
Keep satisfied (high power, low interest) Principal Investigators; government & policy makers; funders (UKRI, charities, EU); data/infrastructure leads in RPOs; media
Keep informed (low power, high interest) Postdocs; Research Technical Professionals (data stewards, technicians, RSEs, librarians); existing Communities of Practice; industry suppliers; ELIXIR-UK SIAB; EOSC UK Node; UKRI DRI / DRIC / AGD programmes; interfaces to strategic DRI (ISAMBARD-AI, thematic infrastructures)
Monitor (low power, low interest) Allied networks; other DRIs; PhD students; similar organisations in other domains (physics, arts); publishers; other UK investments (HDR UK); international initiatives (Aus BioCommons, DiSSCo, EOSC LS Node, EuroBioImaging)

What changed, and why it matters

The 2025 map is broader and more national:

  • A new funding grant in 2025 brought capacity to support researchers and technical professionals directly, so they became a primary focus rather than a “keep informed” audience.
  • UKRI’s DRI programmes, EOSC UK Node, supercomputing/AI infrastructure and strategic DRIs entered the map – shift toward national-level intervention.

None of this means the earlier map was “wrong.” It was right for its time. The map changed because the organisation changed – which is exactly what it’s supposed to do.

Use it for your Node

See Section 2: Understanding your audience for how to build your own priority matrix and persona, and remember: the goal is to focus effort, then revisit it as your Node evolves.

Download the stakeholder matrix template (PowerPoint)

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